Not another mint toothpaste.
A distinctive floral and lemon toothpaste with Miswak extract and black seed oil, developed over two years for a fresher, more considered daily routine.
Tradition, made useful for today.
Sewak brings long-established Miswak oral-care inspiration into a modern formula with a flavour and identity of its own.
Distinctive freshness
Floral and lemon notes in place of the usual overpowering mint.
Thoughtful ingredients
Miswak extract and black seed oil in a formula that is 93% natural origin, fluoride free and vegan friendly, with no artificial sweeteners.
Founder developed
Developed in Leicester by pharmacist Adam Sulayman after two years of careful formulation work.
Miswak + Black Seed Oil Toothpaste
100 ml / 3.4 fl oz. Boxed.
Every preorder moves us closer to our first full production run of 5,000 tubes.
1 of 5,000 tubes backed
- Fresh floral and lemon character
- Designed for a gentle daily clean
- 93% natural origin, fluoride free and vegan friendly
- The tube, cap and box are recyclable
- Aiming to reach 5,000 tubes by 31 December 2026
- Approximately 8 weeks from hitting the target to dispatch
The detail deserves its own space.
The Sewak Formula
Miswak heritage, ingredients and what makes the toothpaste different.
The First 5,000
Why the first production run matters and how every preorder moves us closer.
Our Story
Why a pharmacist and chocolatier spent two years developing toothpaste.
Healthcare experience. Founder conviction.
After 19 years in healthcare, Adam spent two years refining Sewak. The toothpaste is the beginning of a wider family of practical oral-care products.
Read the Sewak storyJoin the Sewak list.
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